Queens Tech Corner: Diggs

It’s Queens Tech Corner time! The Queens Tech Corner is a regular segment on our Queens Chamber social media channels where we shine the spotlight on tech entrepreneurs doing exciting things right here in Queens.

This month’s featured tech entrepreneur is Zel Crampton, the founder and CEO of Diggs, a brand of innovative pet supplies. Based in Queens, Diggs is best known for its collapsible dog crate, Revol.

Could you tell us a little bit about your company?

 Launched in late 2018, Diggs is a premium lifestyle brand of safe, innovative, and beautiful pet supplies. We are best known for our dog crate, Revol. At Diggs, we solve real problems for pets and their parents by uncovering unmet needs and pain points through deep research.

I had an “aha” moment in 2016 when I adopted my dog, Louise, from the North Shore Animal League in Port Washington. I was easily able to find high-quality food, vets, and other pet services, but was very surprised at the low quality of pet supplies (crates, bowls, leashes, toys, etc.). I knew that people want the best for their pets, so I set out to create just that: the best pet products on the market.

How have you been working to support your local community during these challenging times? 

When the pandemic first started and there was a shortage of surgical masks, we wanted to help. We used our connections at Diggs to Asian-based factories to quickly source large quantities of surgical masks that we donated to New York City-area hospitals. Diggs also grew our team from fewer than five employees in 2020 to nearly 40 today. We are proud Queens-based employers. 

Why are you excited about the future of tech in Queens?

The Queens workforce is young, diverse, and motivated to do great things, making it very attractive to tech companies. Also, with lower real estate costs than many other areas of New York City and great transportation links, I think Queens is going to attract a lot of high-quality companies to set up shop and grow here.